Shinobi Story

A custom Naruto MMORPG with original animation, rebuilt gameplay systems, weekly content releases, and five years of live operations. I grew from customer support into animation, content production, marketing, and developer mentoring.

At a glance

My Role

Live operations, content planning, animation, player support, marketing, and developer mentoring

Project

Custom MMORPG built by overhauling the World of Warcraft 3.3.5 client and gameplay systems

Reach

1M+ downloads, 56,000 players, and a 16,500-member Discord community

Commercial Result

$110K revenue across a five-year live project from 2019 to 2024

Shinobi Story banner

Featured Video Highlight

The main showcase video — start here.

Shinobi Story | Featured Highlight

Featured video - personal milestone

Shinobi Story | Video 1Shinobi Story video
Shinobi Story | Video 2Shinobi Story video
Shinobi Story | Video 3Shinobi Story video

Live-Ops Performance

  • Scale & Community:1M+ downloads, 56,000 players, and a 16,500+ member Discord community.
  • Commercial Success:$110k total revenue with an ~85% margin and low COGS.
  • Longevity:Sustained engagement across a 5-year project lifecycle (2019–2024).

Project Narrative

The team used the WoW 3.3.5 client as a technical base, then replaced its characters, abilities, animation, combat, and supporting gameplay systems to create a distinct MMORPG.

I started in customer support to learn the live community pulse, then transitioned into development. I contributed character and ability animations, guided new developers in scripting, level design, and debugging, and shaped content rollouts and training resources.

Marketing Rollouts

I built promo materials timed to major content drops — update trailers, event graphics, and community announcements designed around peak player activity windows.

Content Planning

I mapped content drops to player progression milestones — quests, story beats, and seasonal events timed to keep both new players and 5-year veterans coming back.

Visual & Technical Polish

I built a before/after audit workflow to standardize level quality — reviewing community-created areas against official content benchmarks.

Focus: Environmental lighting, asset density, and player pathfinding clarity.